5 Proven Website Marketing Strategies to Get More Traffic Instantly

Sales have dropped, and traffic is slowly dwindling, it looks like you might have a problem on your hands. It might even be that you have just launched your new website and your not receiving the traffic you want.

It sounds like you might need help with your website marketing strategy?

Your website is one of your most important marketing tools today. The more you promote your website, the more clicks from potential customers can come your way.

With over 1.8 billion websites, including your competition, you'll need a game plan to get the most results from your website marketing strategy.

Let's get started, here are 5 proven website marketing strategies to help you get more customers today.

1. Improve Your Website's SEO

Having a strong SEO presence online isn't an option anymore; you either fight for Google's first-page ranking, or you're doomed to obscurity (aka the second page).

When most people hear the word SEO, they start to overthink the complexities of SEO, and might even think that it's only for trained experts.

That's where they're wrong. At its core, SEO isn't complicated. It just takes consistency, a sound strategy, and time. You can't tighten up your website's SEO in one day and expect results in the next.

Whether you’re an expert or beginner here are some helpful facts to get you up to speed with SEO.

But here are some simple tips you can use on your own to improve your website's SEO:

Five Website SEO Tips Every Beginner Should Know

  1. Optimize Your Images for SEO: Use High-Quality Images with specific or relevant keywords words in the file name or ALT Text.

  2. Keywords Everywhere: Add specific keywords on each website page or URL

  3. Check Your Website URL: Ensure that your website URL is your (brand) name, so it's easier for people to find you

  4. Optimize Your Website Pages: Write detailed and keyword heavy meta titles and descriptions for your website or blog articles.

  5. Add Keywords To Your Content: Whether it's a video, blog, or your about page ensure that you add industry-specific keywords, so Google knows what your content is about helping your ranking online and make it easy for people to find.

2. Google My Business

If you haven't done it already, you should claim your business on Google My Business. Google's business feature includes showing essential information people need to know about your business on Google Maps, Search, Mobile, and other Google properties.

You can also add your contact details and website so that potential customers can find everything they need to know about you on the first search.

3. Add & Use SEO In Your Blog

You've probably heard this a thousand times, but having a blog is a great way to promote your website and increase your brand's online presence.

Here's why.

Brands who blog receive 97% more links to their website. That means other brands or bloggers can referencing your products and articles to their audience, expanding your online reach. Add that to the fact that 57% of marketers say they’ve gained customers specifically through blogging.

Not sure what to write about? Why not create stunning gym infographics with statistics and guides to grab the interest of your readers.

Plus you can always be or hire a content writer for your marketing team or hire a freelancer to do the writing for you. I find the first option usually works best.

Whatever option you decide to go with you'll need to Build a More Complete Content Marketing Strategy.

4. Create YouTube Channel

Over a billion hours of YouTube content is consumed each day. So you might not be surprised when I tell you that Youtube is the second largest search engine on the internet right now.

Youtube isn't just a platform to post videos, it's also a great way to promote your blog, products, and earn credibility with potential customers. In fact, 73% of consumers are more likely to make a purchase after watching a Video.

Check out these cool video stats by Tubular Insight

Unlike other social media platforms, YouTube videos have a longer shelf life because their growth isn't solely dependant on instant engagement, but over time because they're available to people via search.

5: Use Email Marketing

In 2017 Statista reported that there were over 3.7 million email users, and that number is set to grow to 4.3 billion users by 2022 (Statista, 2019).

That’s half of the world’s population.

And emails aren't just limited to welcoming your new customers, it can also help to push customers to your website with promotions, deals, discounts, and contests.

Email marketing is now the norm so much, so that Oberlo's Email Marketing Stats found that some subscribers want to get an email from their favourite brands, deals, and all.

But as great as emails are, the problem is you're not the only one who'll be sending to your prospective customers. As someone who receives up to 50 emails a day, standing out in the inbox is important...and difficult.

If you're already sending emails but no one's opening them, there could be one or more reasons your email marketing strategy isn't working.

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